Yardstik is a technology company offering screening, verification, and training solutions tailored to gig marketplaces and SaaS platforms.

Yardstik is new to the Great North Ventures Fund II portfolio.

The company announced on Feb. 3rd, 2022 a $8 million Series A raise led by Grotech Ventures with participation from Great North Ventures and continued funding from existing investors Rally Ventures and Crosslink Capital.

Read more here.

Visit the Yardstik website.

Welcome to our last newsletter of 2020. It’s been a challenging year. We feel fortunate that the local early-stage startup scene has remained strong, and believe that investment in innovation and digital transformation will help fuel the post-pandemic economic recovery.

In 2020 Great North Labs invested a total of $5.8M, adding 14 startups to our portfolio for a total of 23. Most of the remaining capital in Fund I is allocated for follow on investing. That won’t slow us down with backing new startups as we intend to continue investing in new companies out of new funds. 

Before we look forward to new investing and ring the new year, let’s take a look at the top stories of 2020 for Great North Labs. These are the topics we wrote about that resonated the most with our audience. 

Top 5 Stories of 2020

1. COVID-19

The pandemic has forced sweeping changes around the world. We wrote about legislation that can spurn the economy to recovery and the increasing speed of digital transformation driving value creation in tech companies and the Midwest. We also tracked trends, curated startup resources for entrepreneurs, and encouraged giving to support local nonprofits in the tech and startup community. 

2. Capacity Building

As the startup ecosystem grows, with it grows the capacity to produce breakout startups. Those startups drive economic value creation, economic activity, and job creation. This year we laid out the cash and equity, time and effort donated, re-affirming the commitment laid out in our Founders Pledge and our give-first mentality.

Our piece on giving during the pandemic highlighted some of the contributions by our portfolio along with our own efforts.

3. Resilient Startups

Startups have to be capital efficient and nimble to survive a downturn. The Midwest in general is know for capital efficiency and the grit required. We dug up a list of resilient startups in Minnesota that not only survived, but thrived after coming through a recession. We also pointed out how to spot a good consumer app startup, and paired with CliftonLarsonAllen to explain how investors may be able to get 100% capital gains exclusion by investing in these startups as angels or through venture funds. 

4. George Floyd 

The American Dream is one of a meritocracy, where those who work hard and well are rewarded. This dream is still not a reality for many Americans who face systemic inequities. BIPOC individuals face economic deprivation due to these inequities, which have profound and compounding effects. The events surrounding the death of George Floyd drove home the fact that we need to continue to work to provide equitable opportunities for success through charitable giving, training, and mentorship, and track progress in the number of founders we see.

5. 2020 World Economic Forum

Great North Labs was honored to be invited to the 50th Anniversary World Economic Forum in Davos back in January of 2020. Managing Partner Pradip Madan spoke about our investment thesis, digital transformation, and increasing innovation in the private and public sector in front of leaders from around the world and appeared on CNN Money in Switzerland. Pradip also hosted roundtable discussions on “Business models and strategies that will hallmark the next phase of global economic transformation” with The Digital Economist, and participated as a sponsor for the International Women Business Leaders Reception.

Launch MN Expert Exchange

Launch Minnesota has put out a call for mentors and experts to join their Expert Exchange. “The Minnesota Expert Network is a statewide program to help entrepreneurs find the right support and bring avenues for engagement, networking, and project development for startups at different stages of growth.”

Interested subject matter experts, project supporters, and business mentors can find more information here

Events

Here is a mix of upcoming events for investors, founders, and/or ecosystem supporters. All events listed are virtual.

Portfolio News

iraLogix is new to the Great North Labs portfolio! iraLogix is an advanced, institutional IRA record-keeping and trading technology offering web-based institutional IRA record-keeping services. We led a $7.5M round that included Circadian Ventures, Trog Hawley Capital, and Riverfront Ventures.

We needed a Plan B.” PartySlate, the visual platform for event planning, has moved into virtual events.

Plyo App Inspires Active Lifestyles.” Plyo is partnering with Big Ten Schools to promote active lifestyles. 

Study: Work From Home Transitioning Resident Amenity Needs at Apartment Communities.” PrintWithMe has expanded their self-service printer service to 49 states, while a study confirms that their service is an in-demand amenity for those who work from home in an apartment building. 

Job Board

Dispatch is hiring a Product Marketing Content Creator, and a Senior Ruby on Rails Developer for Remote work. 

FactoryFix is hiring a Team Lead – Full Stack Developer, Full Stack Developer, and Infrastructure Developer- DevOps in Madison, WI; and a Sales Development Representative in Chicago, IL, Indianapolis, IN, or Madison, WI.

TeamGenius is hiring a Customer Success Manager, and Lead Engineer-Mobile Development based in Minneapolis, MN.

PrintWithMe is hiring Customer Support Reps in Houston, TX and Washington, D.C. Regional Sales Directors for East Coast, South Central, and South East regions; Director, Demand Generation, Operations Lead, and a Winter 2021 MBA Strategy Intern in Chicago, IL.

Parallax is hiring an Experienced Product Designer in Edina, MN. 

Branch is hiring a Senior iOS Engineer and Android Engineer for remote work. Also a Consumer Marketing Manager, Account Executive (Mid-Market), and Channel Sales Manager in Minneapolis, MN.

Inhabitr is hiring a Chief Growth Officer/Head of B2C Growth, Digital Marketing Lead, Operations and technology Associate, Operations Manager – B2B, and a Sales and Customer Experience Associate in Chicago, IL. Also, Product and Technology Associates in Miami, FL, Los Angeles, CA, Austin, TX, Dallas, TX, and Phoenix, AZ; a Junior Interior Designer in Los Angeles, CA, and a Product Manager in Alpharetta, GA. 

Clinician Nexus is hiring a Customer Success Manager in Minneapolis, MN. 

NoiseAware is hiring a VP of Marketing, a QA Technician (independent contractor), Senior Director of Software Engineering, People Operations Generalist, Account Manager, and a Customer Advocate in Dallas, TX.

Happy Thanksgiving, and welcome back to the Great North Labs newsletter!

This is the perfect time of year to reflect on what we are thankful for, and for giving back. We are most thankful for our investors, our advisors, and our portfolio companies, of course! They are the reasons we exist, work, and succeed.

We are also thankful for the developing startup ecosystem in Minnesota and the Upper Midwest. There have been great developments recently like the Launch MN Initiative, the first Greater MN accelerator, and one of the largest seed funds ever raised in the Midwest

There is still a need to improve. There are valid and pressing worries about the creation, automation, and distribution of jobs. Innovation and startups are increasingly important to our future. Did you know that from 1980-2010 about half of all jobs created in the US were from high-growth startups? 
 

Founders Pledge


That is why we are challenging founders in Minnesota to make a Founders Pledge! The Founders Pledge is an international movement of founders dedicating equity to support nonprofits. This is a way for cash-strapped founders to provide impactful contributions to organizations they find important.

Local nonprofits stand to benefit greatly when pledging founders have big exits.

There are several existing structures and organizations, but basically, to make a Founders Pledge startup founders donate a portion of their future proceeds to local nonprofits. They give support to the organizations that support them. If the Founders Pledge becomes ingrained in the culture of our startups, it will create a virtuous cycle between successful startups and the people and organizations that help them succeed

Supporting the Startup Ecosystem


According to research on early-stage entrepreneurship from the Kauffman Foundation, Minnesota is lagging behind on 4 key indicators of success. Our rate of new entrepreneurs, opportunity share of new entrepreneurs, startup early job creation, and startup early survival rate are all below average, with our composite score putting us at 46th compared to the rest of the US.

Nonprofits are a vital part of supporting early-stage entrepreneurship, and creating favorable outcomes for founders. By contributing to their success, founders can increase the chances of their own and future startups’ success. Join the movement and Great North Labs in making a Founders Pledge!

Events

The holidays are a busy time for everyone! If you find some time between family and friends, here are some events worth attending: 

Portfolio News

Inhabitr closed a $4M dollar series A round, led by Great North Labs. The news of the Chicago-based furniture rental platform was covered in TechCrunch, and in this piece by ChicagoInno.

2ndKitchen closed a $4.35M round. This startup connects restaurant kitchens with kitchen-less venues, such as bars and breweries. Investors included Hyde Park Venture Partners, Math Ventures, and M25. 

Dispatch was named to CNBC’s Upstart 100, which includes “100 of the world’s most promising start-ups to watch in 2019”. Congratulations to the Dispatch team!

Job Board

Dispatch is hiring all over the country for Part Time Drivers and in Bloomington, MN for a Biz Dev Representative, HR Manager (Remote OK), Data Scientist, and CFO. 
Structural is hiring an Associate Software Engineer in Indianapolis or St. Paul, MN. 
TeamGenius is hiring a Sales Associate in Minneapolis. 
FactoryFix is hiring a Software Engineer, Product Designer, and UX Designer in Madison, and a Biz Dev Specialist and Account Manager in Chicago.
2ndKitchen is hiring a Customer Success Manager, Account Executive, and Director of Sales in Chicago. 
PrintWithMe is hiring a Customer Success Associate, Network Operations Specialist, and an Operations Lead in Chicago; Super User Technicians in Portland and Houston; and a Regional Sales Director for the West Coast.
Parallax is hiring a Customer Success Specialist, Quality Assurance Engineer, Senior Software Engineer, and for a Growth/Customer Acquisition role in Minneapolis. 
Branch is hiring a Content Marketing Manager, Settlement Analyst, Customer Support Agent, Customer Success Manager, and Senior Backend Engineer in Minneapolis. 

May newsletter
Great North Ventures

$40M Fund II Raised!

Great North Ventures Raises $40M Fund II
Great North Ventures

Great North Ventures Raises $40 Million Fund II

Investment Thesis: Fund II Strategy
Great North Ventures

Investment Thesis: Fund II Strategy

Investment Thesis: Community-Driven Applications
Great North Ventures

Investment Theme: Community-Driven Applications

Great North Labs Newsletter December 2017
James DonFrancesco

Great North Labs Newsletter – December 2017

Rob-Back-To-The-Future-wide
Rob Weber

A Letter To My Younger Self

mixed icons with brown color and tech theme
James DonFrancesco

Great North Labs Newsletter