2ndKitchen acquired by SoftBank-backed REEF + advice from an early Googler

  • Great North Ventures

    Jan 03 2022

December Newsletter

Welcome to the Great North Ventures newsletter! We have exit news! And for founders, we have a former Googler talking about the importance of being data-driven, and sharing other advice. 

Interview with Joe Sriver

Interview with Joe Sriver, Execution is King

2ndKitchen has been acquired by SoftBank-backed REEF Technologies. REEF is the largest operator of delivery kitchens, logistics, and proximity hubs in North America. The existing businesses will combine under the REEF brand.

2ndKitchen’s team will remain fully intact, including CEO Nick Anastasiades, CTO Arik Gaisler, and CFO Jon Elron, and will be operating under REEF’s Hospitality division.

In the latest episode of “Execution is King” we feature Joe Sriver, CEO of 4giving and the first UX/UI hire at Google.

Joe talks about being a designer in Silicon Valley, what he took away from the experience at Google as one of the first 200 employees, and how important being data-driven is to good product design.

Joe offers great perspective as a Midwest “boomerang” who returned from Silicon Valley to found his own successful companies, and gives advice to startup founders. 

ICYMI, Glowe’s social wearable is available. The Glowe device is a great gift for any teens who you missed on your holiday shopping list. 

Portfolio Updates


2ndKitchen acquired by ghost kitchen giant

3 Minnesota Companies Make the Deloitte 2021 Technology Fast 500 List [Branch]

From printing to coffee, this startup brings office amenities to the remote worker [PrintWithMe]

139 Open Positions

See all open positions on the Great North Ventures careers page

Dispatch is hiring for 80 positions

FactoryFixis hiring for 5 positions

Pitchlyis hiring for 4 positions

PrintWithMeis hiring for 12 positions

Parallaxis hiring for 5 positions

Branch is hiring for 16 positions

Inhabitr is hiring for 2 positions

Clinician Nexusis hiring for 1 position

NoiseAwareis hiring for 2 positions

PartySlateis hiring for 7 positions

Flywheelis hiring for 2 positions

NextGemis hiring for 2 positions

Backhouse Brandsis hiring for 1 position

MORE CONTENT →