New Investment into Benji

As a venture capitalist at Great North Ventures, I’m always looking for companies disrupting outdated industries with innovative solutions. That’s why I’m incredibly excited to share that we’ve invested in Benji, a startup poised to revolutionize loyalty rewards partnerships and integrations. The current landscape is ripe for disruption, and Benji’s next-generation platform offers a much-needed refresh, reimagining how brands launch campaigns, manage partnerships, and reward their loyal customers.

What makes this even more compelling is the team behind Benji. Founders Nick Anastasiades, Arik Gaisler and Jon Elron are top-tier builders which we previously backed in 2ndKitchen, and I have no doubt they’re the right people to tackle this challenge. They’ve assembled a fantastic group of investors, including Hyde Park Ventures, M25 and several prominent angels. We at Great North Ventures are thrilled to be part of their journey.

If you’re a talented and driven individual looking to join a fast-growing startup, Benji is hiring for two key roles:
Founding Engineer (New York preferred): https://lnkd.in/g86y9MWn
Implementation & Customer Success Manager (Chicago preferred): https://lnkd.in/ga-9BKNd

The loyalty rewards space is an attractive market for disruption given its overall size and its legacy infrastructure. In addition to Benji, we recently made another investment into a stealth loyalty rewards startup from our Fund II (https://lnkd.in/g3iX-AJX). Another example of a loyalty rewards startup which recently raised a VC round would be Superlogic as covered by Mary Ann Azevedo at TechCrunch. (https://lnkd.in/gRKevmyj).

If you’re passionate about building a beautiful, modern solution in a notoriously complex space, I encourage you to reach out. We are looking for ambitious founders to back, especially those looking to disrupt the financial service and real estate industries. To that end, I’ll be attending Fintech Meetup in Las Vegas from March 10th to the 12th searching for other ambitious founders our fund can back.