Welcome to our last newsletter of 2020. It’s been a challenging year. We feel fortunate that the local early-stage startup scene has remained strong, and believe that investment in innovation and digital transformation will help fuel the post-pandemic economic recovery.
In 2020 Great North Labs invested a total of $5.8M, adding 14 startups to our portfolio for a total of 23. Most of the remaining capital in Fund I is allocated for follow on investing. That won’t slow us down with backing new startups as we intend to continue investing in new companies out of new funds.
Before we look forward to new investing and ring the new year, let’s take a look at the top stories of 2020 for Great North Labs. These are the topics we wrote about that resonated the most with our audience.
Top 5 Stories of 2020
1. COVID-19
The pandemic has forced sweeping changes around the world. We wrote about legislation that can spurn the economy to recovery and the increasing speed of digital transformation driving value creation in tech companies and the Midwest. We also tracked trends, curated startup resources for entrepreneurs, and encouraged giving to support local nonprofits in the tech and startup community.
2. Capacity Building
As the startup ecosystem grows, with it grows the capacity to produce breakout startups. Those startups drive economic value creation, economic activity, and job creation. This year we laid out the cash and equity, time and effort donated, re-affirming the commitment laid out in our Founders Pledge and our give-first mentality.
3. Resilient Startups
Startups have to be capital efficient and nimble to survive a downturn. The Midwest in general is know for capital efficiency and the grit required. We dug up a list of resilient startups in Minnesota that not only survived, but thrived after coming through a recession. We also pointed out how to spot a good consumer app startup, and paired with CliftonLarsonAllen to explain how investors may be able to get 100% capital gains exclusion by investing in these startups as angels or through venture funds.
4. George Floyd
The American Dream is one of a meritocracy, where those who work hard and well are rewarded. This dream is still not a reality for many Americans who face systemic inequities. BIPOC individuals face economic deprivation due to these inequities, which have profound and compounding effects. The events surrounding the death of George Floyd drove home the fact that we need to continue to work to provide equitable opportunities for success through charitable giving, training, and mentorship, and track progress in the number of founders we see.
5. 2020 World Economic Forum
Great North Labs was honored to be invited to the 50th Anniversary World Economic Forum in Davos back in January of 2020. Managing Partner Pradip Madan spoke about our investment thesis, digital transformation, and increasing innovation in the private and public sector in front of leaders from around the world and appeared on CNN Money in Switzerland. Pradip also hosted roundtable discussions on “Business models and strategies that will hallmark the next phase of global economic transformation” with The Digital Economist, and participated as a sponsor for the International Women Business Leaders Reception.
Launch MN Expert Exchange
Launch Minnesota has put out a call for mentors and experts to join their Expert Exchange. “The Minnesota Expert Network is a statewide program to help entrepreneurs find the right support and bring avenues for engagement, networking, and project development for startups at different stages of growth.”
Interested subject matter experts, project supporters, and business mentors can find more information here.
Events
Here is a mix of upcoming events for investors, founders, and/or ecosystem supporters. All events listed are virtual.
- Jan. 12th, the BETA Spring Cohort application opens.
- Jan. 22nd, application deadline for Developing Your Lean Startup. This is the Lean Startup School cohort with Red Wing Ignite and ILT Academy from Feb. 6th through April 1st.
- Jan. 22nd, LaunchMN Friday Forum.
- Deadline TBD, gBeta Greater MN-St. Cloud Spring Cohort. The application is now open for the accelerator program, which will run from Mar. 4th through April 23rd.
- Feb. 25th, BETA State of the State. The event is “a tight, informative download on Minnesota’s entrepreneurial ecosystem. Brief updates will be shared by founders, community leaders, and regional thought leaders to provide a comprehensive overview of the area’s most exciting activities.”
Portfolio News
iraLogix is new to the Great North Labs portfolio! iraLogix is an advanced, institutional IRA record-keeping and trading technology offering web-based institutional IRA record-keeping services. We led a $7.5M round that included Circadian Ventures, Trog Hawley Capital, and Riverfront Ventures.
“We needed a Plan B.” PartySlate, the visual platform for event planning, has moved into virtual events.
“Plyo App Inspires Active Lifestyles.” Plyo is partnering with Big Ten Schools to promote active lifestyles.
“Study: Work From Home Transitioning Resident Amenity Needs at Apartment Communities.” PrintWithMe has expanded their self-service printer service to 49 states, while a study confirms that their service is an in-demand amenity for those who work from home in an apartment building.
Job Board
Dispatch is hiring a Product Marketing Content Creator, and a Senior Ruby on Rails Developer for Remote work.
FactoryFix is hiring a Team Lead – Full Stack Developer, Full Stack Developer, and Infrastructure Developer- DevOps in Madison, WI; and a Sales Development Representative in Chicago, IL, Indianapolis, IN, or Madison, WI.
TeamGenius is hiring a Customer Success Manager, and Lead Engineer-Mobile Development based in Minneapolis, MN.
PrintWithMe is hiring Customer Support Reps in Houston, TX and Washington, D.C. Regional Sales Directors for East Coast, South Central, and South East regions; Director, Demand Generation, Operations Lead, and a Winter 2021 MBA Strategy Intern in Chicago, IL.
Parallax is hiring an Experienced Product Designer in Edina, MN.
Branch is hiring a Senior iOS Engineer and Android Engineer for remote work. Also a Consumer Marketing Manager, Account Executive (Mid-Market), and Channel Sales Manager in Minneapolis, MN.
Inhabitr is hiring a Chief Growth Officer/Head of B2C Growth, Digital Marketing Lead, Operations and technology Associate, Operations Manager – B2B, and a Sales and Customer Experience Associate in Chicago, IL. Also, Product and Technology Associates in Miami, FL, Los Angeles, CA, Austin, TX, Dallas, TX, and Phoenix, AZ; a Junior Interior Designer in Los Angeles, CA, and a Product Manager in Alpharetta, GA.
Clinician Nexus is hiring a Customer Success Manager in Minneapolis, MN.
NoiseAware is hiring a VP of Marketing, a QA Technician (independent contractor), Senior Director of Software Engineering, People Operations Generalist, Account Manager, and a Customer Advocate in Dallas, TX.
The world is changing, and a new wave of tech entrepreneurs are shaping the new normal. The tech sector is performing well as the need for innovation, necessitated by the pandemic, becomes more urgent.
As digital transformation accelerates in all sectors, and our country re-establishes its economic future, we are working to cultivate tech entrepreneurs in the Upper Midwest. By increasing the capacity of our innovation ecosystem, we can produce more startup successes locally. This benefits not only current founders and investors, but contributes to a sustainable economic future of the entire region.
Building Capacity
We build capacity by donating time, money, and equity to organizations that support founders. Not every organization, but the ones we see as most impactful. By donating to those organizations, we support founders, the startup ecosystem, and the entire innovation economy.
Startups are fantastic drivers of economic activity. They are growth engines that take in capital and put out jobs – as well as create their own value. That’s why it’s so important to support them- and the organizations that encourage, enable, and enhance their existence.
So have we put our money where out mouth is? Any returning newsletter reader can attest that we certainly talk about building up the ecosystem enough. Well, now it’s time for us to shut up and put up. Check out our complete cash, equity, and time donations to date, along with the organizations we donate to.
If you are a founder or startup employee that is interested in rising to the challenge, check out our Founders Pledge. It is as simple as pledging to donate 1% or more of equity to the nonprofits that you find worthwhile. If you eventually have a big exit, that donation can mean MAJOR impact for a nonprofit organization. Our founding partners have pledged at least 2% of their personal interests in our debut fund, and we look forward to sharing our success with these impactful nonprofits.
Ethical Entrepreneurship
“The question ‘does this make for a better society?’ is a question we don’t typically ask entrepreneurs to think about, but they should be” says Laura Dunham, Associate Dean of the Schulze School of Entrepreneurship at St. Thomas University. Dunham was recently featured on Stanford Innovation Lab’s podcast, eCorner.
Dunham speaks specifically to ethical behavior among entrepreneurs, but the same principle applies to us. So, does our investing make for a better society? Do our capacity building efforts bear fruit?
Time will tell on the tech side of things, but we can share some impact metrics. So far we have invested in 22 early-stage startups. They have attracted $138.4M in total funding, and have created ~750 jobs. Of those startups, 2 have rural presences (HQ or significant office), 4 have female founders, and 3 have minority founders and combined. These startups from underrepresented categories account for 30% of our invested capital to date.
Events
Here is a mix of upcoming events, for investors, founders, and/or ecosystem supporters. All events are virtual unless otherwise noted.
- Nov. 9-11th, Wisconsin Early Stage Symposium. Speakers, panels, and networking plus opportunities to connect investors and founders. Ryan Weber will attend and connect with WI founders.
- Nov. 18th, 2020 2020 Tekne Awards. The Minnesota Technology Association’s (formerly MHTA) flagship event is going virtual this year. Our portfolio company Structural, and partner gener8tor, are up for the Technology Partner award!
- Nov. 19th, 2020 Customer Driven Innovation Workshop. FREE training in the Lean Startup School with Red Wing Ignite and ILT Academy. Go from “wantrepreneur” to entrepreneur by kicking off your startup journey. Great North Labs is a proud sponsor along with MN DEED. Applicants or their businesses must reside in, have ties to, or serve Greater MN.
- Dec. 2-4th, 2020 Web Summit From the folks who recently brought you Collision, this is the annual European version. Virtual.
- Dec. 1-3rd, 2020 Rise of the Rest Virtual Tour: Equity Edition. Black-founded startups based off the coasts compete for $2M in funding. Days 1 + 2 feature town halls: “Building Inclusive Startup Ecosystems” and “Entrepreneurship and HBCUs”. Day 3 is the Pitch Competition Finals.
- Dec. 2-4th, 2020 Powering Inclusion Annual Summit. This is the Center for Economic Inclusion’s Annual Event. Virtual this year, “The Summit is for leaders at every stage of the journey of building racially inclusive organizations, communities, and economies”.
Portfolio News
Airbnb to Ban or Cancel One-Night Stays on Halloween Weekend to Deter House Parties. NoiseAware has a new deal with Vrbo, as Halloween brings a round of pre-emptive, “possible Halloween party” cancellations to AirBnB.
PrintWithMe Announces National Partnership With Trammell Crow Residential. PrintWithMe has inked a deal with one of the nation’s largest developers of multifamily apartments.
BabyQuip and Inhabitr Form Strategic Partnership to Provide Long Term Baby Gear Rentals to Millennial Families. Inhabitr has a new partnership to provide baby gear rentals through its furniture rental platform.
Job Board
Dispatch is hiring a Business Development Representative, Account Executive, and Customer Service Representative in Bloomington, MN; a Ruby Developer and Senior Ruby Developer for Remote work. Also Territory Sales Managers in Baltimore, MD, and Washington D.C.
FactoryFixis hiring a Team Lead – Full Stack Developer, Full Stack Developer, and Infrastructure Developer- DevOps in Madison, WI; and a Sales Development Representative in Chicago, IL, Indianapolis, IN, or Madison, WI.
PrintWithMe ishiring Regional Sales Directors on the East Coast and in Texas; Operations Lead in Chicago, IL; VS/SVP of Operations, Marketing Director, Inside Sales Executive, and Director of Revenue Operations for Remote work.
Parallax is hiring an Experienced Product Designer in Edina, MN.
Branch is hiring a Data Platform Manager, Senior Software Engineer, and Enterprise Support Specialist for remote work.
Inhabitr is hiring an Operations & Customer Experience Director – B2B Team in Chicago, IL.
Clinician Nexusis hiring a Customer Success Manager in Minneapolis, MN.
NoiseAwareis hiring a Director of Finance, QA Technician (independent contractor), Account Manager, and a Customer Advocate in Dallas, TX.
PartySlate is hiring a Senior Growth Marketing Manager in Chicago, IL.
Entrepreneurship is a proven, capital-efficient way to build economic value and transform regions. It doesn’t just happen, though. Developing talent, supporting founders, and delivering capital and connections to promising ventures are all key. They are all necessary for driving innovation, which drives value creation.
According to Brookings, “Annually, venture investment makes up only 0.2% of GDP, but delivers an astonishing 21% of U.S. GDP in the form of VC-backed business revenues.”
These key functions of a productive startup ecosystem don’t just happen. They need to be built and executed, and supported themselves. We founded Great North Labs to deliver the capital and connections, but other organizations are needed to provide the additional support.
We are committed to doing our part to support these organizations.
So what does that actually mean? What are we actually doing?
Our Contributions
We donate equity through our Founders Pledge, lean in with hands-on support, and our Partners donate cash. Here is an accounting of what we have contributed to date since our 2017 inception.
To put that in context, that’s roughly 41% of our annual management fee given in cash, and 45 work weeks worth of labor. Through our Founders Pledge, our founders have pledged to give at least 2 percent of our own personal interests from our $23.7M debut venture fund to local nonprofits. In other words, we are serious about this.
Who we Support
| Organization | Contributions |
| Startup School | Great North Labs’s initial education initiative- Lean/Agile workshops developed and taught + donations |
| ILT Academy | Curriculum development/marketing/mentoring in support of this new Startup School program + donations |
| gBETA Greater MN-St. Cloud | Our support in bringing, funding, and supporting gener8tor’s accelerator programs in St. Cloud + donations |
| SingularityU Minneapolis-St. Paul Chapter | Organizing, facilitating, marketing, operating, and events + donations |
| MN Cup | Time spent at pitches and judging + donations |
| BETA.MN | Time spent collaborating/supporting + donations |
| Minnestar | Board commitment, fundraising (check out our ongoing Scoreside campaign) + donations |
| Silicon North Stars | Donations |
| St. Cloud State University | Time spent as guest lecturer + donations |
| College of Saint Benedict and St. John’s University | Time spent as guest lecturer + donations |
| University of Minnesota | Time spent as guest lecturer |
| North Hennepin Community College | Donations |
| GSDC | Time spent supporting + donations |
Great North Labs has committed to supporting the organizations that we see impacting startups, and we challenge others to do the same with donations of time, money, or equity. To back up that challenge, we believe in being transparent about our own donations.
Supporting an Innovative Economy
We believe in supporting organizations that are impacting local startups. We believe in building up the ecosystem to produce more winners.
The Midwest has a rich history of generating winners, even during difficult economic times. We have hard-working, educated talent, we have the capital, and we have the networks capable of supporting breakout startups.
Whether you call it digital transformation, disruptive innovation, or the 4th industrial revolution – the fact is that technology is driving changes that affect every facet of our lives and economy. The pace of transformation is only increasing as the pandemic accelerates the need for tech innovation and drives tech sector growth and consumer adoption.
Currently, Silicon Valley and the east coast attract the lion’s share of startup funding, develop the biggest companies, and create the most value in their economies from startups. They are harnessing innovation to drive their economies. With the right systems in place, we can do it here, too.
Demystifying Startup HR
3 Portfolio Companies Make Inc. 5000 + Quicklly & Instacart Expand
3 Portfolio Companies Ranked on The Inc. 5000 List
iraLogix closes $22M + Branch expands with Uber
iraLogix closes $22M Series C
Flywheel lands Gates Foundation grant
Venture Capital Analyst
Executive Assistant – Venture Capital Firm
Orazio Buzza, Founder and CEO of Fooda – on Episode 13, “Execution is King”
$40M Fund II Raised!
Eric Martell, Founder of Pear Commerce: Episode 13, Execution is King
Great North Ventures Raises $40 Million Fund II
Investment Thesis: Fund II Strategy
Investment Theme: Community-Driven Applications
Investment Theme: Digital Transformation Through AI
Investment Theme: Solving Labor Problems
Trends in the Gig Economy + Work in the Metaverse
Portfolio raises $125M + talking fundraising with Branch CEO
Omnia Fishing closes $4M round, joins Great North portfolio!
Atif Siddiqi, Founder/CEO of Branch: Episode 11, Execution is King
Michael Martocci, CEO and Founder of SwagUp: Episode 10, Execution is King
Yardstik new to portfolio, closes $8M Series A
First venture studio startup comes out of stealth!
Una Fox: Episode 9, Execution is King
Start With a Mobile App, Not a Website
Joe Sriver, 4giving: Episode 8, Execution is King
2ndKitchen Acquired by REEF
Newsletter: Do you fit our investing themes?
Anna Mason, Revolution: Episode 5, Execution is King
Mynul Khan, FieldNation: Episode 4, Execution is King
Newsletter: “Podcast Launched: Execution is King!”
“Execution is King” – the Great North Ventures Podcast
Newsletter: Fund II is open for business!
Unlocking the Potential of Anonymized Commercial Real Estate (CRE) Data
Fund II is open for Business!
Mike Schulte Promoted to Venture Partner
New Name + New Venture Studio
Great North Launches Startup Studio
We Don’t Need No [full-time MBA] Education
Building Capacity for Innovation
Minnesota's Resilient Startups
Jumpstart, the Startup School, and Branch Wins a Webby!
Giving in the Time of Coronavirus
COVID-19 Resources for Startups, State-by-State
COVID-19, the CARES Act, and startups stepping up
New Business Preservation Act
Great North Labs’s Startup Summit 2020
Great North Labs's Startup Summit 2020
Top 5 Stories of 2019
7 Places to Spot Us at Startup Week
Talking VC, tech kids, and Forge North’s Horizon
June: Great North Labs’s first fund raised!
MinneBar 14 Recap
Dispatch and 2ndKitchen claim Tech Madness titles
Minnesota Innovation Collaborative
Great North Labs at CES
Carried Interest: Top Posts from 2018
Digital Transformation Summit, July 25th in Minneapolis
Putting the “Silicon” in Silicon Lakes
Digital Manufacturing and Logistics
May: Team Genius, IoT, and the Future of Everything
IoT 3.0
Healthcare Innovation
Great North Labs Newsletter – December 2017
A Letter To My Younger Self
Great North Labs Newsletter
Great North Labs Featured on Tech.mn
Great North Labs Featured in St Cloud Times
Great North Labs – Featured on BizJournals.com
