The Rise of Rapid Consumer Detection Technologies: A 2022 Outlook
COVID-19 has sensitized us to the burden of infections, illnesses, hospitalizations, and deaths that can result from living in a globalized world. At the end of 2021, nearly 150 million Americans were estimated to have been infected with COVID. Even for those of us fortunate to have not been infected or symptomatically ill, the nightmare has been around us. And given its high prevalence, the virus has almost certainly affected someone we know.
While the costs and disruptions from COVID are still being tallied – lives lost, schools closed, travel curtailed, offices emptied, and businesses shuttered – numerous start-ups are rising to not only tackle the pandemic but also prevent future ones.
Their efforts have targeted not only COVID, but also other common sources of infection such as strep and urinary tract infection bacteria. This trend is motivated as much by the emergence of new pathogens as it is opportunities to improve detection speed, sensitivity, specificity, ease of use, and access compared to earlier over-the-counter and at-home tests, or make them available for personal use whereas until now they had been confined to labs. Examples of companies offering these new tests include EverlyWell, Cue, Proov, Poppy, as well as one of our portfolio companies, Allergy Amulet.
With advances in physical chemistry, the science around rapid, point-of-consumption detection has been advancing quickly. Electronics and electromechanical device innovations are simultaneously enabling detection systems that are more compact and portable. Allergy Amulet’s first product is a consumer device that detects allergenic ingredients in food, helping those with food allergies better determine whether their food is safe. Future applications include toxin, pathogen, and pesticide detection.
At Great North Ventures, we are excited to support entrepreneurs seeking to make the world healthier and safer. The rise of rapid, simple, point-of-use detection technologies promises just that.
Welcome to the Great North Ventures newsletter!
Yes, you read that correctly: Great North Ventures. We have had some big news come out lately, and the name change to Great North Ventures better reflects our organization.
We Launched a Venture Studio
The Great North Venture Studio co-creates startups to tackle focused market opportunities. We pair with talented founders and operators to generate 1-2 startups every year. The first startup is a consumer app in the collectible sports card trading space.
Read more about the venture studio in our announcement.
The ideal companies that will launch from the studio are quick-to-market, digital products focused on health care and life sciences, financial services, consumers, real estate, transport and logistics, workforce development and education, and business-to-business.
New Name, New Venture Studio, and New Fund
These changes are all connected to our investing. As we complete our final investments from our inaugural fund and start investing from Fund II, we have evolved our model.
By co-creating ventures, we will produce unique deals for investors, and unique opportunities for talented operators.
By widening our geographic focus to invest in founders wherever they are, we are open to more quality early-stage opportunities and founders.
By changing our name, we reflect these changes from our Fund I model to our new investment strategy.
Stay tuned for more changes as we update our content and presence across online platforms, to clarify and better serve investors, founders, and talented operators.
Portfolio News
SiteKick is new to the Great North Ventures portfolio! SiteKick is a construction site monitoring and reporting software platform intended to effortlessly monitor and report on critical construction site activities.
Allergy Amulet closed a $4.1M round of funding. “The world’s smallest & fastest consumer food allergen sensor” will officially launch in late 2021.
Flywheel‘s CTO, Gunnar Schaefer, did a Q&A with the Tech Tribune where he talks about working in medical imaging at Stanford, realizing a huge problem presented to researchers, and how Flywheel solves it.
Job Board
Dispatch is hiring
Territory Sales Manager- Las Vegas, NV/REMOTE
Territory Sales Manager- Phoenix, AZ/REMOTE
Territory Sales Manager- Tucson, AZ/REMOTE
Territory Sales Manager – West Region – REMOTE (OR)
Territory Sales Manager – West Region – REMOTE(UT)
Territory Sales Manager – Mid Atlantic – REMOTE
Territory Sales Manager – South Atlantic – REMOTE
Software Engineering Manager – REMOTE
Vice President of Product – REMOTE
Business Development Intern – REMOTE
Structuralis hiring
Director of Sales – Twin Cities, MN or Indianapolis, IN, or REMOTE
Enterprise Sales Consultant – West Coast or East Coast
Implementation Specialist – Twin Cities, MN or Indianapolis, IN
FactoryFixis hiring
Senior Full Stack Developer – Chicago, IL or Madison, WI or REMOTE
Infrastructure Developer – DevOps – Madison, WI
Account Executive – Chicago, IL
TeamGeniusis hiring
Vice President, Marketing – Minneapolis, MN or REMOTE
Lead Engineer, Mobile Development – Minneapolis, MN
2ndKitchenis hiring
Backend Developer – New York City, Chicago, or REMOTE
Frontend Developer – New York City, Chicago, or REMOTE
Account Executive, Hotels – Chicago, IL
PrintWithMe ishiring
Regional Multifamily Housing Sales Director (East Coast) – Philadelphia, PA
Regional Multifamily Housing Sales Director (East Coast) – Washington, D.C.
Regional Multifamily Housing Sales Director (West Coast) – Sacramento, CA
National Account Director, Multifamily Housing – Chicago, IL
Director, Demand Generation – Chicago, IL
Inside Sales Manager, Training – Chicago, IL
Strategy Intern (MBA) – Chicago, IL
IT Network Support Specialist – Chicago, IL
Technical Support Specialist – Chicago, IL
Inventory and Logistics Specialist (Part Time) – Chicago, IL
Shipping and Receiving Technician (Part Time) – Chicago, IL
Parallaxis hiring
Customer Success Consultant (CSC) – Edina, MN
Customer Success Specialist (CSS) – Edina, MN
Branch is hiring
Senior Android Engineer – REMOTE
Data Science Engineer – REMOTE
Sr. Software Engineer – Minneapolis, MN or REMOTE
Inhabitr is hiring
Chief Growth Officer/Head of B2C Growth – Chicago, IL
Sales and Customer Experience Associate – Chicago, IL
Clinician Nexusis hiring
Customer Success Manager – Minneapolis, MN
NoiseAwareis hiring
Customer Advocate – Dallas, TX or REMOTE
Strategic Account Manager – Dallas/Austin/Denver or REMOTE
Cloud Solutions Architect – REMOTE
Front End Developer – Dallas/Austin, TX or REMOTE
Senior IT Specialist – Dallas/Austin, TX or REMOTE
Senior Demand Generation Manager – REMOTE
Senior Partner Marketing Manager – REMOTE
Scrum Master- Dallas/Austin, TX or REMOTE
Director of Product Management- Austin/Dallas, TX or REMOTE
Software Product Manager- Dallas/Austin, TX or REMOTE
PartySlate is hiring
Account Executive- Chicago, IL
Flywheelis hiring
Director of Marketing, Demand Generation – REMOTE
Frontend Engineer- REMOTE
Platform Engineer (DevOps)- REMOTE
Welcome back to the Great North Labs newsletter!
With so many great startups getting acquired or going IPO lately, one wonders: What do founders do when they score these big windfalls?
How Do Founders Spend Their Cash?
Rob Weber was curious, so he asked other successful founders from the region about their post-exit strategies. Do they do the kind of flashy things coastal entrepreneurs do? You know, like buy an island or a 100-foot yacht or something?
From Lamborghinis to Hamm’s beer signs, traveling the world to giving back to their local entrepreneurial communities, these founders have quite the stories.
Read the full article in BuiltIn Chicago,
“The Weird and Wonderful Things Midwest Founders do After They’ve Had a Big Exit“.
How University of St. Thomas Raises Up Startup Entrepreneurship
The University of St. Thomas (UST) has ~10,000 students, with over 34,000 business school alumni around the world. Recently, UST announced the end of their full-time MBA offering. At first glance, that may seem like a blow to the future of entrepreneurial development at the university. We dug into the details to get a better of picture of what’s going on at the university to support innovation, startups, and entrepreneurs.
Our Senior Analyst, Mike Schulte (JD/MBA ’17), shared his experience and insights into the university including these highlights:
- The Aristotle Fund provides real investing experience to students
- Servant Leadership creates ethical behavior in entrepreneurs
- The Schulze School of Entrepreneurship pays students to work at early-stage startups
- gBeta St. Thomas program supports alumni founders
- Mentor Externships give you a dose of the day-to-day reality, before you’re committed to it
- Students gain real consulting experience with real clients
Events
Here is a mix of upcoming events for investors, founders, and/or ecosystem supporters. All events listed are virtual unless otherwise noted.
- Mar. 10th, Minnesota Ventures: Science and Deep Tech Early Investment Opportunities. Limited-access event by UMN Technology Commercialization Venture Center.
- Mar. 17th, Wisconsin Tech Summit. “The goal of the Wisconsin Tech Summit is to bring together major companies and emerging firms in a setting that allows them to meet and explore likely business relationships around technology needs and innovation.”
- Mar. 23-25th, midwest.tech. “One-on-one meetings for Midwest-based or Midwest-linked startup founders, VCs, angel investors, incubators, and accelerators – focused on Pre-Seed, Seed, and Series A stages”.
- Apr. 27-28th, InvestMidwest Venture Capital Forum. “InvestMidwest highlights startups in the Midwest region with the most promise for success that are currently seeking Series A or B funding of $1M to $20M.”
Portfolio News
Flywheel is new to the Great North Labs portfolio! Flywheel is the leading research data platform that provides the tools needed for data import, automated curation, image processing, machine learning workflows, and secure collaboration. By leveraging cloud scalability and automating research workflows, Flywheel helps organizations scale research data and analysis, improve scientific collaboration and accelerate discoveries.
Allergy Amulet launched their product! “The world’s smallest & fastest consumer food allergen sensor” quickly sold out. Sign up on the Allergy Amulet website to receive info on future release dates.
“Flywheel raises $15 mn co-led by Beringea and 8VC”. Flywheel’s series-B round included Great North Labs as well as well-known global VCs.
“Venture capitalists invested a record $1.9B in Minnesota in 2020”. The $1.9B in VC included EmpowerU’s recent raise, along with Bright Health, Arctic Wolf, and Revol Greens.
See our Job Board
Last month we wrote about the history of local startups that were formed during a recession and went on to success, including local unicorn Jamf. The conversation quickly turned to what that means for founders and investors.
Starting Up in a Downturn
The idea is that while many startups are beat down by strong headwinds, those that are resilient and adapt to stay aloft are better-positioned to take off post-recession. The local, successful startups that have come out of downturns offer compelling evidence to support this idea proposed by Rob Weber.
Lee Schafer delved into the topic in his Star Tribune article, “Can a downturn actually be the right time to start a business?” and spoke with Scott Burns, CEO of Structural and former CEO of GovDelivery.
Scott agrees that it’s probably true that “what doesn’t kill you makes you stronger”, but he doesn’t think that it’s better to start in a recession. Specifically, he laments the opportunities lost that he didn’t pursue when they presented themselves.
“When CEO of GovDelivery during trying times, he said, ‘we were so beat up we lost our ability to move fast when the opportunities did arrive.’”
Investing During a Downturn
Few people would disagree with Scott that running a startup during a recession is a difficult position. Being a startup founder is incredibly tough even in easy times. But if founders can run lean and stay agile, they might come out of the pressure cooker with a proven, capital-efficient business.
In the Midwest, capital efficiency is already a necessity for startups. We have 10% of US venture-backed startups, but only 5% of funding. For investors, this can mean attractive returns on investments. Specifically, a 5.17x median MOIC (Multiple on Invested Capital).
There is opportunity to be found in a recession. The next GovDelivery, NativeX, and Jamf could be out there right now.
The trick is to keep yourself willing and able to move on those opportunities when they arrive.
Events
Here are some interesting upcoming events. They are all virtual.
- Sept. 7-25th is Twin Cities Startup Week (TCSW). The biggest annual tech startup event in Minnesota is spread over a month with sessions, networking, and education for founders, investors, and innovation-minded professionals.This is a can’t-miss!
- Sept. 12th- Nov. 17th is Course 03: The Lean Startup. This is Course 3 in the Startup School offering from Great North Labs, ILT Studios, LaunchMN, and Red Wing Ignite. MN Founders, apply by Sept. 2nd to the Southeast MN cohort or the Central MN cohort.
- Sept. 16th is BETA Showcase. The Showcase is a highlight of Twin Cities Startup Week, featuring tech startups from the Fall BETA Cohort as well as Greater Minnesota.
- Sept. 23rd is BETA Backers. Part of Twin Cities Startup Week, BETA Backers is a matchmaking event between Minnesota based startups that are currently fundraising and investors that are looking for companies to invest in.
- Sept. 24th is the Minnesota Startup Awards. Capping off Twin Cities Startup Week is the Minnesota Startup Awards ceremony, co-hosted by TCSW and Tech.MN.
- Oct. 1st, Flyover Tech Fest. This is a Midwest-centric event for tech startups seeking support, development, and funding.
Portfolio News
Allergy Amulet is new to the Great North Labs portfolio! Allergy Amulet is a fast & portable food allergen & ingredient sensor. The wearable device is paired with test strips, and is the world’s smallest & fastest consumer food allergen sensor. Read more at Crunchbase.
“Indeed acquires recruiting process automation platform ZapInfo”. Jobs site Indeed has acquired ZapInfo!
“Misty the robot graces Fierce AI Week in engineering”. Misty demonstrated it’s use as a temperature screening assistant for COVID-19.
“PrintWithMe Announces National Partnership With RangeWater Real Estate”. PrinWithMe has partnered with a manager of 50,000+ multifamily housing units.
“Pitchly completes $2.5 million investment round”. Pitchly has completed a $2.5M capital raise.
Job Board
Dispatch is hiring a Business Development Representative, Data Engineer, and Quality Assurance Engineer in Bloomington, MN; a remote Ruby Developer. They are also hiring Territory Sales Managers in Albuquerque,NM; Denver, CO; Phoenix, AZ; Portland, OR; Salt Lake City, UT; Seattle, WA; and Tucson, AZ.
FactoryFix is hiring a Team Lead – Full Stack Developer, Full Stack Developer, and Infrastructure Developer- DevOps in Madison, WI; and a Sales Development Representative in Chicago, IL, Indianapolis, IN, or Madison, WI.
PrintWithMe is hiring a Regional Sales Director on the East Coast; AR/AP Specialist, Inside Sales Executive in Chicago, IL; Customer Service Representative, Marketing Director, and a Fall 2020 Strategy Intern (MBA) for Remote work.
Parallax is hiring a Growth/Experienced Business Development Representative in Minneapolis, MN; Experienced Product Designer, and Head of Customer Success & Product Ownership in Edina, MN.
Branch is hiring a Data Platform Manager, Senior Backend Engineer, Senior Software Engineer, Customer Success Manager, Customer Support Rep, and Fraud Agent in Minneapolis, MN.
Inhabitr is hiring a Chief Growth Officer/Head of B2C Growth, and a Sales and Customer Experience Associate in Chicago, IL.
Clinician Nexus is hiring for Customer Support I in Minneapolis, MN.
NoiseAware is hiring a COO, VP of Global Sales & Account Management, Embedded Developer, QA Technician (independent contractor), Account Manager, and a Customer Advocate in Dallas, TX.
Demystifying Startup HR
3 Portfolio Companies Make Inc. 5000 + Quicklly & Instacart Expand
3 Portfolio Companies Ranked on The Inc. 5000 List
iraLogix closes $22M + Branch expands with Uber
iraLogix closes $22M Series C
Flywheel lands Gates Foundation grant
Venture Capital Analyst
Executive Assistant – Venture Capital Firm
Orazio Buzza, Founder and CEO of Fooda – on Episode 13, “Execution is King”
$40M Fund II Raised!
Eric Martell, Founder of Pear Commerce: Episode 13, Execution is King
Great North Ventures Raises $40 Million Fund II
Investment Thesis: Fund II Strategy
Investment Theme: Community-Driven Applications
Investment Theme: Digital Transformation Through AI
Investment Theme: Solving Labor Problems
Trends in the Gig Economy + Work in the Metaverse
Portfolio raises $125M + talking fundraising with Branch CEO
Omnia Fishing closes $4M round, joins Great North portfolio!
Atif Siddiqi, Founder/CEO of Branch: Episode 11, Execution is King
Michael Martocci, CEO and Founder of SwagUp: Episode 10, Execution is King
Yardstik new to portfolio, closes $8M Series A
First venture studio startup comes out of stealth!
Una Fox: Episode 9, Execution is King
Start With a Mobile App, Not a Website
Joe Sriver, 4giving: Episode 8, Execution is King
2ndKitchen Acquired by REEF
Newsletter: Do you fit our investing themes?
Anna Mason, Revolution: Episode 5, Execution is King
Mynul Khan, FieldNation: Episode 4, Execution is King
Newsletter: “Podcast Launched: Execution is King!”
“Execution is King” – the Great North Ventures Podcast
Newsletter: Fund II is open for business!
Unlocking the Potential of Anonymized Commercial Real Estate (CRE) Data
Fund II is open for Business!
Mike Schulte Promoted to Venture Partner
New Name + New Venture Studio
Great North Launches Startup Studio
We Don’t Need No [full-time MBA] Education
Building Capacity for Innovation
Minnesota's Resilient Startups
Jumpstart, the Startup School, and Branch Wins a Webby!
Giving in the Time of Coronavirus
COVID-19 Resources for Startups, State-by-State
COVID-19, the CARES Act, and startups stepping up
New Business Preservation Act
Great North Labs’s Startup Summit 2020
Great North Labs's Startup Summit 2020
Top 5 Stories of 2019
7 Places to Spot Us at Startup Week
Talking VC, tech kids, and Forge North’s Horizon
June: Great North Labs’s first fund raised!
MinneBar 14 Recap
Dispatch and 2ndKitchen claim Tech Madness titles
Minnesota Innovation Collaborative
Great North Labs at CES
Carried Interest: Top Posts from 2018
Digital Transformation Summit, July 25th in Minneapolis
Putting the “Silicon” in Silicon Lakes
Digital Manufacturing and Logistics
May: Team Genius, IoT, and the Future of Everything
IoT 3.0
Healthcare Innovation
Great North Labs Newsletter – December 2017
A Letter To My Younger Self
Great North Labs Newsletter
Great North Labs Featured on Tech.mn
Great North Labs Featured in St Cloud Times
Great North Labs – Featured on BizJournals.com
