At Great North Ventures, we look for founders who don’t just identify market gaps—they build the infrastructure to bridge them. Today, we are thrilled to celebrate a massive milestone for our portfolio company, Quicklly, as they officially launch their “Just by Quicklly” ready-to-heat meals in Costco and ALDI locations nationwide.
Since our initial investment, we’ve been inspired by Hanish Pahwa and Keval Raj’s vision to move Indian cuisine from a specialized category to a mainstream American staple. This partnership represents a tectonic shift in both retail distribution and the “digital-to-shelf” pipeline.
The Power of the Quicklly Platform
Quicklly’s success is rooted in its sophisticated technology. Founded in 2017, the company built the most comprehensive Indian online marketplace in the U.S., creating a vital digital link between suppliers, retailers, and consumers.
By leveraging the data and customer insights gained from their digital-first beginnings, Quicklly has been able to:
- Identify Hyper-Local Demand: Moving beyond basic offerings to bring regional specialties like Lamb Vindaloo to the masses.
- Solve Supply Chain Complexity: Ensuring that premium ingredients—like grass-fed lamb, rBST-free dairy, and antibiotic-free chicken—can be delivered at the massive scale required by global giants like ALDI.
- Prioritize Inclusivity: Utilizing a “full-stack” approach to ensure their meals meet diverse dietary needs, including Halal, vegan, and gluten-free options.
Scaling the Future of Food
With a rollout across 2,500 ALDI stores and 81 Costco locations, Quicklly is achieving the kind of physical footprint that allows a brand to become a household name. This isn’t just about putting products on shelves; it’s about redefining the “ready-to-heat” experience through rich culinary storytelling and uncompromising quality.
We are proud to support the Quicklly team as they lead the next evolution of Indian cuisine in the U.S., proving that when you combine authentic heritage with a modern tech stack, the growth potential is limitless.
