Last month we wrote about the history of local startups that were formed during a recession and went on to success, including local unicorn Jamf. The conversation quickly turned to what that means for founders and investors.
Starting Up in a Downturn
The idea is that while many startups are beat down by strong headwinds, those that are resilient and adapt to stay aloft are better-positioned to take off post-recession. The local, successful startups that have come out of downturns offer compelling evidence to support this idea proposed by Rob Weber.
Lee Schafer delved into the topic in his Star Tribune article, “Can a downturn actually be the right time to start a business?” and spoke with Scott Burns, CEO of Structural and former CEO of GovDelivery.
![](https://gnladmin.staging.wpengine.com/wp-content/uploads/2020/09/Starting-a-Business-in-a-Downturn-871x1024.png)
Scott agrees that it’s probably true that “what doesn’t kill you makes you stronger”, but he doesn’t think that it’s better to start in a recession. Specifically, he laments the opportunities lost that he didn’t pursue when they presented themselves.
“When CEO of GovDelivery during trying times, he said, ‘we were so beat up we lost our ability to move fast when the opportunities did arrive.’”
Investing During a Downturn
Few people would disagree with Scott that running a startup during a recession is a difficult position. Being a startup founder is incredibly tough even in easy times. But if founders can run lean and stay agile, they might come out of the pressure cooker with a proven, capital-efficient business.
In the Midwest, capital efficiency is already a necessity for startups. We have 10% of US venture-backed startups, but only 5% of funding. For investors, this can mean attractive returns on investments. Specifically, a 5.17x median MOIC (Multiple on Invested Capital).
There is opportunity to be found in a recession. The next GovDelivery, NativeX, and Jamf could be out there right now.
The trick is to keep yourself willing and able to move on those opportunities when they arrive.
Events
Here are some interesting upcoming events. They are all virtual.
- Sept. 7-25th is Twin Cities Startup Week (TCSW). The biggest annual tech startup event in Minnesota is spread over a month with sessions, networking, and education for founders, investors, and innovation-minded professionals.This is a can’t-miss!
- Sept. 12th- Nov. 17th is Course 03: The Lean Startup. This is Course 3 in the Startup School offering from Great North Labs, ILT Studios, LaunchMN, and Red Wing Ignite. MN Founders, apply by Sept. 2nd to the Southeast MN cohort or the Central MN cohort.
- Sept. 16th is BETA Showcase. The Showcase is a highlight of Twin Cities Startup Week, featuring tech startups from the Fall BETA Cohort as well as Greater Minnesota.
- Sept. 23rd is BETA Backers. Part of Twin Cities Startup Week, BETA Backers is a matchmaking event between Minnesota based startups that are currently fundraising and investors that are looking for companies to invest in.
- Sept. 24th is the Minnesota Startup Awards. Capping off Twin Cities Startup Week is the Minnesota Startup Awards ceremony, co-hosted by TCSW and Tech.MN.
- Oct. 1st, Flyover Tech Fest. This is a Midwest-centric event for tech startups seeking support, development, and funding.
Portfolio News
Allergy Amulet is new to the Great North Labs portfolio! Allergy Amulet is a fast & portable food allergen & ingredient sensor. The wearable device is paired with test strips, and is the world’s smallest & fastest consumer food allergen sensor. Read more at Crunchbase.
“Indeed acquires recruiting process automation platform ZapInfo”. Jobs site Indeed has acquired ZapInfo!
“Misty the robot graces Fierce AI Week in engineering”. Misty demonstrated it’s use as a temperature screening assistant for COVID-19.
“PrintWithMe Announces National Partnership With RangeWater Real Estate”. PrinWithMe has partnered with a manager of 50,000+ multifamily housing units.
“Pitchly completes $2.5 million investment round”. Pitchly has completed a $2.5M capital raise.
Job Board
Dispatch is hiring a Business Development Representative, Data Engineer, and Quality Assurance Engineer in Bloomington, MN; a remote Ruby Developer. They are also hiring Territory Sales Managers in Albuquerque,NM; Denver, CO; Phoenix, AZ; Portland, OR; Salt Lake City, UT; Seattle, WA; and Tucson, AZ.
FactoryFix is hiring a Team Lead – Full Stack Developer, Full Stack Developer, and Infrastructure Developer- DevOps in Madison, WI; and a Sales Development Representative in Chicago, IL, Indianapolis, IN, or Madison, WI.
PrintWithMe is hiring a Regional Sales Director on the East Coast; AR/AP Specialist, Inside Sales Executive in Chicago, IL; Customer Service Representative, Marketing Director, and a Fall 2020 Strategy Intern (MBA) for Remote work.
Parallax is hiring a Growth/Experienced Business Development Representative in Minneapolis, MN; Experienced Product Designer, and Head of Customer Success & Product Ownership in Edina, MN.
Branch is hiring a Data Platform Manager, Senior Backend Engineer, Senior Software Engineer, Customer Success Manager, Customer Support Rep, and Fraud Agent in Minneapolis, MN.
Inhabitr is hiring a Chief Growth Officer/Head of B2C Growth, and a Sales and Customer Experience Associate in Chicago, IL.
Clinician Nexus is hiring for Customer Support I in Minneapolis, MN.
NoiseAware is hiring a COO, VP of Global Sales & Account Management, Embedded Developer, QA Technician (independent contractor), Account Manager, and a Customer Advocate in Dallas, TX.
![](https://greatnorthventures.com/wp-content/uploads/2024/04/Artboard-1@3x-e1714492694352.png)
April Newsletter
![](https://greatnorthventures.com/wp-content/uploads/2023/06/December-Newsletter-1.png)
June Newsletter
![Learn about HR in startups.](https://greatnorthventures.com/wp-content/uploads/2023/01/startup-hr.jpg)
Demystifying Startup HR
![We're Hiring](https://greatnorthventures.com/wp-content/uploads/2022/06/News-Template-replae-Background-Image-3.png)
Head of Finance & Fund Administration- Venture Capital Firm (Remote)
![Learn about HR in startups.](https://greatnorthventures.com/wp-content/uploads/2023/01/startup-hr.jpg)
Demystifying Startup HR
![August Newsletter](https://greatnorthventures.com/wp-content/uploads/2022/09/August_22_Newsletter.png)
3 Portfolio Companies Make Inc. 5000 + Quicklly & Instacart Expand
![July Newsletter](https://greatnorthventures.com/wp-content/uploads/2022/08/july_newsletter.png)
iraLogix closes $22M + Branch expands with Uber
![iraLogix Closes Series C](https://greatnorthventures.com/wp-content/uploads/2022/08/iraLogix_series_c.jpg)
iraLogix closes $22M Series C
![June Newsletter](https://greatnorthventures.com/wp-content/uploads/2022/07/June-Newsletter.png)
Flywheel lands Gates Foundation grant
![We're Hiring](https://greatnorthventures.com/wp-content/uploads/2022/06/News-Template-replae-Background-Image-3.png)
Venture Capital Analyst
![execution is king with orazio buzza](https://greatnorthventures.com/wp-content/uploads/2022/06/Execution-is-King-cover-art-and-logo-.png)
Orazio Buzza, Founder and CEO of Fooda – on Episode 13, “Execution is King”
![May newsletter](https://greatnorthventures.com/wp-content/uploads/2022/06/December-Newsletter-4.png)
$40M Fund II Raised!
![Eric Martell Interview](https://greatnorthventures.com/wp-content/uploads/2022/05/Screen-Shot-2022-05-19-at-6.50.59-PM-1200x673.png)
Eric Martell, Founder of Pear Commerce: Episode 13, Execution is King
![Great North Ventures Raises $40M Fund II](https://greatnorthventures.com/wp-content/uploads/2022/05/News-Template-replae-Background-Image-2.png)
Great North Ventures Raises $40 Million Fund II
![Investment Thesis: Fund II Strategy](https://greatnorthventures.com/wp-content/uploads/2022/05/Fund-II-Thesis.png)
Investment Thesis: Fund II Strategy
![Investment Thesis: Community-Driven Applications](https://greatnorthventures.com/wp-content/uploads/2022/05/Fund-II-Theses-5.png)
Investment Theme: Community-Driven Applications
![Investment Themes: Digital Transformation Through AI](https://greatnorthventures.com/wp-content/uploads/2022/05/Fund-II-Theses-3.png)
Investment Theme: Digital Transformation Through AI
![Fund II Theses: Solving Labor Problems](https://greatnorthventures.com/wp-content/uploads/2022/05/Fund-II-Theses-4.png)
Investment Theme: Solving Labor Problems
![April Newsletter](https://greatnorthventures.com/wp-content/uploads/2022/05/December-Newsletter-3.png)
Trends in the Gig Economy + Work in the Metaverse
![March Newsletter](https://greatnorthventures.com/wp-content/uploads/2022/04/December-Newsletter-2.png)
Portfolio raises $125M + talking fundraising with Branch CEO
![Omnia Fishing announcement](https://greatnorthventures.com/wp-content/uploads/2022/03/News-Template-replae-Background-Image-1.png)
Omnia Fishing closes $4M round, joins Great North portfolio!
![Interview with Atif Siddiqi](https://greatnorthventures.com/wp-content/uploads/2022/03/Execution-is-King-cover-art-and-logo-9.png)
Atif Siddiqi, Founder/CEO of Branch: Episode 11, Execution is King
![Execution is King Episode 10](https://greatnorthventures.com/wp-content/uploads/2022/02/Execution-is-King-cover-art-and-logo-9.png)
Michael Martocci, CEO and Founder of SwagUp: Episode 10, Execution is King
![Yardstik Series A](https://greatnorthventures.com/wp-content/uploads/2022/02/News-Template-replae-Background-Image.png)
Yardstik new to portfolio, closes $8M Series A
![NextGem News](https://greatnorthventures.com/wp-content/uploads/2022/02/NextGem-News.png)
First venture studio startup comes out of stealth!
![January Newsletter](https://greatnorthventures.com/wp-content/uploads/2022/01/January-Newsletter.png)
Insights for founders from a data guru, + FactoryFix raises a Series A!
![Execution is King - Interview with Una Fox](https://greatnorthventures.com/wp-content/uploads/2022/01/Execution-is-King-cover-art-and-logo-8.png)
Una Fox: Episode 9, Execution is King
![](https://greatnorthventures.com/wp-content/uploads/2022/01/Blog-Post-Image-2.png)
Start With a Mobile App, Not a Website
![December Newsletter](https://greatnorthventures.com/wp-content/uploads/2022/01/December-Newsletter.png)
2ndKitchen acquired by SoftBank-backed REEF + advice from an early Googler
![Interview with Joe Sriver](https://greatnorthventures.com/wp-content/uploads/2021/12/Execution-is-King-cover-art-and-logo-14.png)
Joe Sriver, 4giving: Episode 8, Execution is King
![2ndKitchen founders](https://greatnorthventures.com/wp-content/uploads/2021/12/2ndKitchen-Founder-Photo-2-scaled-1-1200x837.jpeg)
2ndKitchen Acquired by REEF
![November Newsletter](https://greatnorthventures.com/wp-content/uploads/2021/12/November-Newsletter-Copy.png)
Venture studio startup jobs + advice for founders from founders
![](https://greatnorthventures.com/wp-content/uploads/2021/11/Execution-is-King-cover-art-and-logo-7.png)
Best Advice from the Great North Annual Event: Episode 7, Execution is King
![October Newsletter](https://greatnorthventures.com/wp-content/uploads/2021/11/October-Newsletter.png)
Newsletter: Do you fit our investing themes?
![Interview with Jonathan Treble](https://greatnorthventures.com/wp-content/uploads/2021/10/Execution-is-King-cover-art-and-logo-5.png)
Jonathan Treble, PrintWithMe: Episode 6, Execution is King
![](https://greatnorthventures.com/wp-content/uploads/2021/10/Anna-Mason-Episode-Cover-Art-1200x675.png)
Anna Mason, Revolution: Episode 5, Execution is King
![Mynul Khan Episode Cover Art](https://greatnorthventures.com/wp-content/uploads/2021/10/Mynul-Khan-Episode-Cover-Art-1200x675.png)
Mynul Khan, FieldNation: Episode 4, Execution is King
![Nick Moran Episode Cover Art](https://greatnorthventures.com/wp-content/uploads/2021/10/Nick-Moran-Episode-Cover-Art-1200x675.png)
Nick Moran, New Stack Ventures: Episode 3, Execution is King
![Molly Pyle Episode Cover Art](https://greatnorthventures.com/wp-content/uploads/2021/10/Molly-Pyle-Episode-Cover-Art-1200x675.png)
Molly Pyle, Center on Rural Innovation (CORI): Episode 2, Execution is King
![](https://greatnorthventures.com/wp-content/uploads/2021/10/Kaufenberg-Episode-Cover-Art-1200x675.png)
Justin Kaufenberg, Rally Ventures: Execution is King Episode 1
![September Newsletter](https://greatnorthventures.com/wp-content/uploads/2021/10/Newsletter-Blog-Post-Template-Copy.png)
Newsletter: “Podcast Launched: Execution is King!”
![Execution is King logo](https://greatnorthventures.com/wp-content/uploads/2021/09/Screen-Shot-2021-08-04-at-11.03.10-PM-1200x679.png)
“Execution is King” – the Great North Ventures Podcast
![June Newsletter](https://greatnorthventures.com/wp-content/uploads/2021/07/Newsletter-Blog-Post-Template.png)
Newsletter: Fund II is open for business!
![Portfolio Spotlight Blog post](https://greatnorthventures.com/wp-content/uploads/2021/06/Blog-Featured-Image-3.png)
Unlocking the Potential of Anonymized Commercial Real Estate (CRE) Data
![Twitter posting for seed and pre-seed startups looking for funding](https://greatnorthventures.com/wp-content/uploads/2021/06/Blog-Featured-Image-2.png)
Fund II is open for Business!
![Logo_primary](https://greatnorthventures.com/wp-content/uploads/2021/06/Logo_primary.png)
Mike Schulte Promoted to Venture Partner
![April-Newsletter-1](https://greatnorthventures.com/wp-content/uploads/2021/06/April-Newsletter-1.png)
New Name + New Venture Studio
![Great North Venture Labs](https://greatnorthventures.com/wp-content/uploads/2021/03/Blog-Featured-Image-1.png)
Great North Launches Startup Studio
![UST on The Wall](https://greatnorthventures.com/wp-content/uploads/2021/02/UST-on-The-Wall.png)
We Don’t Need No [full-time MBA] Education
![Moonshots at the Carlson School](https://greatnorthventures.com/wp-content/uploads/2021/01/20190604_181149-copy-scaled-1-1200x682.jpg)
How the University of Minnesota is Embracing Startup Culture
![Top Stories of 2020, iraLogix, and LaunchMN Calls for Mentors](https://greatnorthventures.com/wp-content/uploads/2021/01/December-Newsletter.png)
Top Stories of 2020, iraLogix, and LaunchMN Calls for Mentors
![Building Capacity](https://greatnorthventures.com/wp-content/uploads/2020/10/Screen-Shot-2020-10-29-at-12.55.57-PM.png)
Building Capacity for Innovation
![August Newsletter](https://greatnorthventures.com/wp-content/uploads/2020/09/August-Newsletter.png)
Seizing Opportunity in a Recession, Allergy Amulet, and Twin Cities Startup Week
![July Newsletter](https://greatnorthventures.com/wp-content/uploads/2020/08/July-Newsletter.png)
Recessionary times, a record-setting IPO, and Minnesota’s Resilient Startups
![Compass Resilience](https://greatnorthventures.com/wp-content/uploads/2020/07/Compass-Resilience-1200x617.png)
Minnesota's Resilient Startups
![June Newsletter](https://greatnorthventures.com/wp-content/uploads/2020/07/June-Newsletter.png)
July 4th, Equitable American Dream-ing, and Robots Diagnosing COVID
![May Newsletter](https://greatnorthventures.com/wp-content/uploads/2020/07/May-Newsletter.png)
Jumpstart, the Startup School, and Branch Wins a Webby!
![April 2020 Newsletter](https://greatnorthventures.com/wp-content/uploads/2020/05/April-Newsletter.png)
COVID-19 Trends, the Great North response, and our Founders Survey
![Giving in the Time of Coronavirus](https://greatnorthventures.com/wp-content/uploads/2020/04/Giving-in-the-Time-of-Coronavirus.png)
Giving in the Time of Coronavirus
![capitol building](https://greatnorthventures.com/wp-content/uploads/2020/04/low-angle-photography-of-building-1000738-scaled-1-1200x800.jpg)
COVID-19 Resources for Startups, State-by-State
![March Newsletter](https://greatnorthventures.com/wp-content/uploads/2020/04/March-Newsletter.png)
COVID-19, the CARES Act, and startups stepping up
![New Business Preservation Act](https://greatnorthventures.com/wp-content/uploads/2020/03/New-Business-Preservation-Act.png)
New Business Preservation Act
![February newsletter](https://greatnorthventures.com/wp-content/uploads/2020/03/February-Newsletter.png)
Digital Future Boardroom, PartySlate, and The Lean Startup School
![Startup Summit 2020](https://greatnorthventures.com/wp-content/uploads/2020/02/Startup-Summit-2020-1200x600.png)
Great North Labs’s Startup Summit 2020
![Startup Summit 2020](https://greatnorthventures.com/wp-content/uploads/2020/02/Startup-Summit-2020-1200x600.png)
Great North Labs's Startup Summit 2020
![Great North Labs January Newsletter](https://greatnorthventures.com/wp-content/uploads/2020/02/January-Newsletter.png)
World Economic Forum, NoiseAware, and the Startup School reboot
![WEF dates](https://greatnorthventures.com/wp-content/uploads/2020/01/Screen-Shot-2020-01-21-at-7.33.48-PM.png)
Great North Labs at the World Economic Forum 2020 in Davos
![Top 5 Stories of 2019](https://greatnorthventures.com/wp-content/uploads/2019/12/December-Newsletter-Featured-Image.png)
Top 5 Stories of 2019
![November Newsletter](https://greatnorthventures.com/wp-content/uploads/2019/11/November-Newsletter.jpg)
Taking the Founders Pledge, Inhabitr, and gBETA Pitch Night
![buildings with graph columns overlaid](https://greatnorthventures.com/wp-content/uploads/2019/11/Screen-Shot-2019-11-27-at-10.27.33-AM.png)
Founders Pledge: Support the Organizations that Support You
![Great North Labs's October Newsletter](https://greatnorthventures.com/wp-content/uploads/2019/11/October-Newsletter-.png)
BETA Showcase, Greater MN, and Launch MN comes to St. Cloud
![Twin Cities Startup Week 2019](https://greatnorthventures.com/wp-content/uploads/2019/10/Screen-Shot-2019-10-09-at-7.01.37-PM.png)
7 Places to Spot Us at Startup Week
![September Newsletter](https://greatnorthventures.com/wp-content/uploads/2019/10/September-Newsletter.png)
The Greater MN Meetup, Parallax, and Exponential Medicine
![August Newsletter](https://greatnorthventures.com/wp-content/uploads/2019/09/August-Newsletter-Copy.png)
Greater MN at the big show, Neela Mollgaard heads Launch MN, and Misty’s roadtrip.
![July Newsletter](https://greatnorthventures.com/wp-content/uploads/2019/08/July-Newsletter.png)
Talking VC, tech kids, and Forge North’s Horizon
![May Newsletter](https://greatnorthventures.com/wp-content/uploads/2019/06/May-Copy.png)
June: Great North Labs’s first fund raised!
![May Newsletter](https://greatnorthventures.com/wp-content/uploads/2019/05/May.png)
May: Innovation Ecosystems, SingularityU Kickoff, and PrintWithMe
![April Newsletter](https://greatnorthventures.com/wp-content/uploads/2019/05/April.png)
April: Minnebar Recap, ZenLord Pro, and Supporting Entrepreneurs
![Minnebar14](https://greatnorthventures.com/wp-content/uploads/2019/04/Minnebar14-1200x400.png)
MinneBar 14 Recap
![Tech Madness 2019](https://greatnorthventures.com/wp-content/uploads/2019/04/Tech-Madness-1200x457.jpg)
Dispatch and 2ndKitchen claim Tech Madness titles
![Minnesota Innovation Collaborative](https://greatnorthventures.com/wp-content/uploads/2019/04/Screen-Shot-2019-04-04-at-6.12.37-PM-1200x402.png)
Minnesota Innovation Collaborative
![March Newsletter](https://greatnorthventures.com/wp-content/uploads/2019/04/March.jpg)
March: Minnebar, Hockey + Hustlers, and Innovation Workshops
![Great North Labs at CES](https://greatnorthventures.com/wp-content/uploads/2019/01/My-Post.jpg)
Great North Labs at CES
![Dec._Jan. Newsletter Copy 2](https://greatnorthventures.com/wp-content/uploads/2019/02/Dec._Jan.-Newsletter-Copy-2.jpg)
Dec.-Jan.: Top Posts from 2018, pepr, Glowe, and Misty Robotics
![Top Posts 2018](https://greatnorthventures.com/wp-content/uploads/2019/01/Top-Posts-2018.jpg)
Carried Interest: Top Posts from 2018
![Oct.-Nov. Newsletter](https://greatnorthventures.com/wp-content/uploads/2019/02/Oct._Nov.-Newsletter-Copy.jpg)
Oct.-Nov.: Singularity University, Exponential Tech, and the State of Innovation
![The Digital Transformation Summit will take place on July 25th in Minneapolis.](https://greatnorthventures.com/wp-content/uploads/2018/07/Digital-Transformation-Summit-2018-e1605573289717-1200x392.png)
Digital Transformation Summit, July 25th in Minneapolis
![June Newsletter](https://greatnorthventures.com/wp-content/uploads/2018/06/June-Newsletter.jpg)
June: Silicon Lakes, FactoryFix, and the Digital Transformation Summit
![road sign silicon valley highway](https://greatnorthventures.com/wp-content/uploads/2018/06/Screen-Shot-2018-06-15-at-12.20.39-PM.png)
Putting the “Silicon” in Silicon Lakes
![Smart factory equipped with AGV, robot carrier, 3D printers and robotic picking system](https://greatnorthventures.com/wp-content/uploads/2018/06/iStock-901810310.jpg)
Digital Manufacturing and Logistics
![May Newsletter Copy](https://greatnorthventures.com/wp-content/uploads/2018/05/May-Newsletter-Copy.jpg)
May: Team Genius, IoT, and the Future of Everything
![engineer and various business information. Internet of things industry.](https://greatnorthventures.com/wp-content/uploads/2018/05/iStock-858527370.jpg)
IoT 3.0
![Healthcare innovation image](https://greatnorthventures.com/wp-content/uploads/2018/04/Healthcare-article-picture.png)
Healthcare Innovation
![March Newsletter](https://greatnorthventures.com/wp-content/uploads/2018/04/March-Newsletter.jpg)
March: Exponential Tech, the “Goldilocks Zone”, and Minnebar 13
![February Newsletter](https://greatnorthventures.com/wp-content/uploads/2018/02/February-Newsletter.jpg)
February: Team Expansion, Dispatch, and Startup School Events
![Great North Labs Newsletter December 2017](https://greatnorthventures.com/wp-content/uploads/2017/12/Headerlogo.png)
Great North Labs Newsletter – December 2017
![Rob-Back-To-The-Future-wide](https://greatnorthventures.com/wp-content/uploads/2017/12/Rob-Back-To-The-Future-wide.png)
A Letter To My Younger Self
![mixed icons with brown color and tech theme](https://greatnorthventures.com/wp-content/uploads/2017/10/Techy-Image-1568x1602.jpg)
Great North Labs Newsletter
![Original Great North Labs banner and logo](https://greatnorthventures.com/wp-content/uploads/2017/05/GNL-Banner.png)
Great North Labs Featured on Tech.mn
![St. Paul city skyline](https://greatnorthventures.com/wp-content/uploads/2017/05/st-cloud-skyline.jpg)
Great North Labs Featured in St Cloud Times
![Ryan Weber teaching incubator class](https://greatnorthventures.com/wp-content/uploads/2017/05/RyanWeber-SummerIncubator-GreatNorthLabs.jpg)
Great North Labs – Featured on BizJournals.com
![computer on a desk](https://greatnorthventures.com/wp-content/uploads/2017/10/computer.jpg)