By Rob and Ryan Weber
Where do startups come from, and how can we encourage more of them? Whether you believe in clustering or building a rainforest, one thing is for sure: startups don’t materialize out of nowhere, nor do they always succeed on their own.
Importance of Startups
A healthy local startup ecosystem drives both new startup formation and their chances of success. Unfortunately, according to research available from the Kauffman Foundation on early-stage entrepreneurship, Minnesota is below average on every state-wide indicator.
This is incredibly important because between 1980 and 2010, about half of all jobs created in the US were from high-growth startups. 2.9 million were created per year on average, according to the National Venture Capital Association. In the Upper Midwest, each startup produces approximately 4 jobs in their first year of business.

The Kauffman Early-Stage Entrepreneurship Index is an equally weighted index of four indicators of entrepreneurship activity: rate of new entrepreneurs, opportunity share of new entrepreneurs, startup early job creation, and startup early survival rate. Minnesota ranks 46th. Source: 2018 State Report on Early-Stage Entrepreneurship
Founders Pledge
So how can a cash-strapped startup founder help? Take a Founders Pledge! The Founders Pledge is a popular movement driven by founders around the world. It came about because startups don’t have cash, but have enormous potential for value creation in their equity. Popular options include the Founders Pledge organization, where founders make a pledge of at least 2 percent of their personal proceeds to nonprofits, or Marc Benioff’s Pledge 1% which encourages founders to pledge 1% each of equity, time, product, and profit.
By taking the Founders Pledge, founders align a long-term commitment to do good with the success of their tech startup, and to the success of the entire ecosystem. Imagine if every time a local tech startup exited, that meant money went into local nonprofits?
MN Founders Pledge Challenge
While many startup founders support, actively engage with, and lead local nonprofits, we think it’s also important to support these organizations in a meaningful financial way. Time is an excellent donation, but an equity pledge is meaningful support that creates a shared interest in mutual success.
We believe this is so important that we are challenging other Minnesota startup founders to make a Founders Pledge! All it takes is pledging a percentage of your proceeds to nonprofits. It’s that simple.
Within your first 12-24 months of operation either go through the Founders Pledge, Pledge 1%, or structure your own pledge. We have chosen to structure our own pledge, and are willing to provide advice and referrals to the local legal and accounting professionals who helped us structure our giving.
The Value to Nonprofits
Our own pledge is to give at least 2 percent of our own personal interests from our $23.7M debut venture fund to Minnesota nonprofits. As Great North Labs’s portfolio grows and has exits, our nonprofit partners will benefit alongside our fund’s investors. For example, if a $10,000 equity pledge is made to a nonprofit today, and the fund returns a 5X multiple over its life, the $10,000 pledge will return $50,000 to the nonprofit over the fund’s life. This allows us to support local organizations in a meaningful way without sacrificing liquidity.
The same type of equity multiplier can apply when a founder pledges some of their equity, and it creates the possibility of creating sustaining legacy gifts in the event of large exits. For example, if a company has a $2B exit (like Michigan’s Duo Security in 2018), and a founder with 20% equity has made the Founders Pledge, that is an $8M dollar influx for local nonprofits. While big exits like this are rare, if the Founders Pledge becomes part of our culture in Minnesota and across the Upper Midwest, then large gifts like this become inevitable.

Supporting the Ecosystem
There are many aspects to a productive startup ecosystem, such as access to capital (part of why we founded Great North Labs), that are important. But it’s important to remember that these “aspects” aren’t just monolithic categories to fill in and check off of a list- they are individuals and organizations pursuing their own missions, with their own motivations.
These individuals and organizations are vital parts of the startup ecosystem, and include a variety of people, structures, and missions. While for-profit entities can self-support, nonprofits are dependent on donations.
Nonprofits we Support
As Managing Partners of Great North Labs, we’ve identified several nonprofits that we believe are making an impact not only in the Twin Cities, but in St. Cloud and throughout the entire state. We support them variously with time, cash, and equity pledges. While other founders undoubtedly have different lists of who they find personally impactful, this is ours:
- MN Cup– The largest statewide startup competition in the world. In addition to the prize money they give out to the winners of their program, entrepreneurs receive valuable feedback and support for their new ventures.
- Beta.MN– Beta provides startups with many of the same benefits as a for-equity accelerator (connections to investors, community support, etc.) while not requiring equity from startups that participate.
- Minnestar– Every April, Minnestar organizes the largest bar camp in the world for free, where a community of 30,000+ tech enthusiasts participate in learning sessions on a variety of topics from leading practitioners. They also organize free demo events where many of our top local startups have provided their first public demo over the years.
- St. Cloud State University Foundation– We built our first startup while attending school at St. Cloud State. Our professors took an active role in mentoring us during these years, and many of our employees were graduates as well.
- College of Saint Benedict and St. John’s University (for the benefit of the McNeely Center for Entrepreneurship)- Many of our other employees and mentors graduated from this Central Minnesota university. The McNeely Center supports student entrepreneurs, and the university itself has a tremendous track record of celebrating entrepreneurship via their annual alumni award program.
- SingularityU Minneapolis-St. Paul– Ryan is a graduate of the Singularity University Executive Education program and Co-Ambassador of this chapter, which brings educational opportunities around exponential technology to the Twin Cities while promoting local Moonshot startups taking on global problems.
- Centracare Foundation– You can’t start a successful business without taking care of yourself and your employees healthcare needs. The headquarters for our previous company was in St. Cloud/Sartell, and many of our employees had newborns at Centracare or had other types of medical treatment.
- Greater St. Cloud Development Corporation– A major advocate for entrepreneurship in Central Minnesota.
- Silicon North Stars– MN DEED Commissioner Steve Grove and Rise of the Rest Seed Fund/Revolution Partner Mary Grove started Silicon North Stars to promote technology careers for a more diverse set of students in the Twin Cities.
A Virtuous Cycle
Together, our equity donations will provide considerable upside to the nonprofits over the long run as our startups go on to create immense value, growing the startup ecosystem and not only benefitting local job growth and creation, but also making the next generation of startups more likely to succeed.
Once the Founders Pledge becomes part of the culture of the startup community, it will create a virtuous cycle of success.
If you are a founder who would like to make a similar commitment, feel free to contact us, or tweet @greatnorthlabs with #MNFoundersPledge. We can offer advice on making the commitment and professional referrals for legal and accounting.
The environment is ripe and the ecosystem is ready, and it’s time that this popular movement started spreading through Minnesota and the Upper Midwest!

June Newsletter

Demystifying Startup HR

Head of Finance & Fund Administration- Venture Capital Firm (Remote)

Demystifying Startup HR

3 Portfolio Companies Make Inc. 5000 + Quicklly & Instacart Expand

3 Portfolio Companies Ranked on The Inc. 5000 List

iraLogix closes $22M + Branch expands with Uber

iraLogix closes $22M Series C

Flywheel lands Gates Foundation grant

Venture Capital Analyst

Orazio Buzza, Founder and CEO of Fooda – on Episode 13, “Execution is King”

$40M Fund II Raised!

Eric Martell, Founder of Pear Commerce: Episode 13, Execution is King

Great North Ventures Raises $40 Million Fund II

Investment Thesis: Fund II Strategy

Investment Theme: Community-Driven Applications

Investment Theme: Digital Transformation Through AI

Investment Theme: Solving Labor Problems

Trends in the Gig Economy + Work in the Metaverse

Portfolio raises $125M + talking fundraising with Branch CEO

Omnia Fishing closes $4M round, joins Great North portfolio!

Atif Siddiqi, Founder/CEO of Branch: Episode 11, Execution is King

Michael Martocci, CEO and Founder of SwagUp: Episode 10, Execution is King

Yardstik new to portfolio, closes $8M Series A

First venture studio startup comes out of stealth!

Insights for founders from a data guru, + FactoryFix raises a Series A!

Una Fox: Episode 9, Execution is King

Start With a Mobile App, Not a Website

2ndKitchen acquired by SoftBank-backed REEF + advice from an early Googler

Joe Sriver, 4giving: Episode 8, Execution is King

2ndKitchen Acquired by REEF

Venture studio startup jobs + advice for founders from founders

Best Advice from the Great North Annual Event: Episode 7, Execution is King

Newsletter: Do you fit our investing themes?

Jonathan Treble, PrintWithMe: Episode 6, Execution is King

Anna Mason, Revolution: Episode 5, Execution is King

Mynul Khan, FieldNation: Episode 4, Execution is King

Nick Moran, New Stack Ventures: Episode 3, Execution is King

Molly Pyle, Center on Rural Innovation (CORI): Episode 2, Execution is King

Justin Kaufenberg, Rally Ventures: Execution is King Episode 1

Newsletter: “Podcast Launched: Execution is King!”

“Execution is King” – the Great North Ventures Podcast

Newsletter: Fund II is open for business!

Unlocking the Potential of Anonymized Commercial Real Estate (CRE) Data

Fund II is open for Business!

Mike Schulte Promoted to Venture Partner

New Name + New Venture Studio

Great North Launches Startup Studio

We Don’t Need No [full-time MBA] Education

How the University of Minnesota is Embracing Startup Culture

Top Stories of 2020, iraLogix, and LaunchMN Calls for Mentors

Building Capacity for Innovation

Seizing Opportunity in a Recession, Allergy Amulet, and Twin Cities Startup Week

Recessionary times, a record-setting IPO, and Minnesota’s Resilient Startups

Minnesota's Resilient Startups

July 4th, Equitable American Dream-ing, and Robots Diagnosing COVID

Jumpstart, the Startup School, and Branch Wins a Webby!

COVID-19 Trends, the Great North response, and our Founders Survey

Giving in the Time of Coronavirus

COVID-19 Resources for Startups, State-by-State

COVID-19, the CARES Act, and startups stepping up

New Business Preservation Act

Digital Future Boardroom, PartySlate, and The Lean Startup School

Great North Labs’s Startup Summit 2020

Great North Labs's Startup Summit 2020

World Economic Forum, NoiseAware, and the Startup School reboot

Great North Labs at the World Economic Forum 2020 in Davos

Top 5 Stories of 2019

Taking the Founders Pledge, Inhabitr, and gBETA Pitch Night

Founders Pledge: Support the Organizations that Support You

BETA Showcase, Greater MN, and Launch MN comes to St. Cloud

7 Places to Spot Us at Startup Week

The Greater MN Meetup, Parallax, and Exponential Medicine

Greater MN at the big show, Neela Mollgaard heads Launch MN, and Misty’s roadtrip.

Talking VC, tech kids, and Forge North’s Horizon

June: Great North Labs’s first fund raised!

May: Innovation Ecosystems, SingularityU Kickoff, and PrintWithMe

April: Minnebar Recap, ZenLord Pro, and Supporting Entrepreneurs

MinneBar 14 Recap

Dispatch and 2ndKitchen claim Tech Madness titles

Minnesota Innovation Collaborative

March: Minnebar, Hockey + Hustlers, and Innovation Workshops

Great North Labs at CES

Dec.-Jan.: Top Posts from 2018, pepr, Glowe, and Misty Robotics

Carried Interest: Top Posts from 2018

Oct.-Nov.: Singularity University, Exponential Tech, and the State of Innovation

July: Pitchly, ForwardFest, and Where to Invest in the Midwest

Digital Transformation Summit, July 25th in Minneapolis

June: Silicon Lakes, FactoryFix, and the Digital Transformation Summit

Putting the “Silicon” in Silicon Lakes

Digital Manufacturing and Logistics

May: Team Genius, IoT, and the Future of Everything

IoT 3.0

Healthcare Innovation

March: Exponential Tech, the “Goldilocks Zone”, and Minnebar 13

February: Team Expansion, Dispatch, and Startup School Events

Great North Labs Newsletter – December 2017

A Letter To My Younger Self

Great North Labs Newsletter

Great North Labs Featured on Tech.mn

Great North Labs Featured in St Cloud Times

Great North Labs – Featured on BizJournals.com
