Pear Commerce + Pinterest: A Breakthrough in CPG Advertising
We’ve been fans of Eric Martell since he first landed in Minnesota. From the beginning, it was clear he had a rare mix of technical depth, product vision, and leadership grit. After helping build Gener8tor’s local presence, he and Alex Wyler co-founded Pear Commerce—a company born out of frustration with how broken CPG advertising had […]
Eric Martell, Founder of Pear Commerce: Episode 13, Execution is King
In this episode, we talk about early-stage scaling. What it looks like, how to think about it, and what it takes to generate growth. We are joined by Eric Martell, Founder of Pear Commerce. Eric is a former founder of EatStreet, and a former Managing Director and Venture Partner at gener8tor. With a background as a […]