Building the infrastructure for modern loyalty
Benji CEO Nick Anastasiades in The Financial Revolutionist Loyalty has long been constrained by one-off integrations that are expensive to build, slow to launch and difficult to scale. As a result, many brands have been limited in how they can expand rewards ecosystems, while consumers are left with points and miles that often remain trapped […]
Why Loyalty is the Next Big Infrastructure Play (And Why We Doubled Down on Benji)
Why We Backed BenjiMost brands want loyalty partnerships. Almost none have the infrastructure to launch them fast. Loyalty is one of the fastest-growing parts of the consumer economy, yet it still runs on custom deals and manual integrations, with engineering timelines that can stretch a year or more. Benji is building the modern tooling that […]