The New York Times highlights Waterlily’s approach to long-term care
Long-term care costs upwards of $80,000 a year at home and $130,000 for a nursing home bed, yet only 15% of Americans over 65 have any insurance to cover it. Government has no comprehensive answer for it, making it one of the largest uninsured risks in American life. Our portfolio company Waterlily uses AI and […]
Vertical AI in Action: Inhabitr Partners with IHG Hotels & Resorts
Great North Ventures portfolio company Inhabitr recently announced a major milestone, entering into a strategic vendor partnership with IHG Hotels & Resorts. Under a new Master Goods Agreement, Inhabitr is now an official furniture, fixtures, and equipment (FF&E) vendor for IHG, initially launching across the Mexico, Latin America and Caribbean (MLAC) and Canada regions. This […]
Great North Ventures Leads $2M Seed Round for NROC Security to Secure Employee Use of GenAI
Minneapolis and New York – September 29, 2025 – Great North Ventures, an early-stage venture capital firm, today announced it is leading a $2 million seed funding round for NROC Security, an innovative AI security company headquartered in New York and Helsinki, Finland. Additional investors in the round include Icebreaker.vc and Hannu Turunen (cofounder of […]
Pear Commerce + Pinterest: A Breakthrough in CPG Advertising
We’ve been fans of Eric Martell since he first landed in Minnesota. From the beginning, it was clear he had a rare mix of technical depth, product vision, and leadership grit. After helping build Gener8tor’s local presence, he and Alex Wyler co-founded Pear Commerce—a company born out of frustration with how broken CPG advertising had […]
The New Data Frontier: How Startups Are Transforming Industries Using Earth Observational Data
Advancements in technology are making satellite imagery more accessible than ever. Lower launch costs, improved data processing, and new drone capabilities are enabling industries to harness Earth observation data for specialized, high-impact solutions. From agriculture to logistics, companies are leveraging these tools to drive efficiency, reduce costs, and unlock new insights. New Tech That Makes […]
Waterlily Raises $7M Seed Round to Transform Long-Term Care Planning with AI
In a significant development for the long-term care (LTC) industry, Waterlily (http://www.waterlily.com) has secured $7 million in seed funding to advance its AI-driven platform that helps families and advisors navigate the complex landscape of long-term care planning. The oversubscribed round attracted notable investors including Brewer Lane Ventures and Great North Ventures alongside strategic investments from […]
Great North Ventures Announces Investment in Coldcart’s $6.5M Seed Round
We are excited to announce that Great North Ventures has participated in Coldcart’s oversubscribed $6.5 million seed funding round. The round was led by Collide Capital and includes previous convertible note investments led by Material. Great North Ventures, Behind Genius Ventures, Feld Ventures, Alumni Ventures, and Service Provider Capital also participated. (Business Wire) About Coldcart […]